Or, trickier said, tourism business strategy.

These sessions are practical guides with elements of workshop features, providing an overview of the tourism industry, its conditions, different arenas and actors and how to achieve the synergy required for successful performance. You´ll see your role in a broader context and find possibilities for growth.

These are the decisions that makes you earn money

Covering the basics of tourism marketing.

• How to find a market that´s willing to pay
• Distribution of tourism services
• How to be better that the rest

You´ll  work in a real-life situation with your own enterprise/organization and end up with an online & offline action plan ready for implementation.

Read more about social media & online marketing.

Social media has changed tourism marketing in its foundations. You are no longer the primary source of information about your products & services.

Today, customers are discussing with friends and "advisors" on thousands of social communities before buying decisions, rather than calling you.

This workshop is a guide through the back roads of internet to the top of search results & buzz.

We´ll provide you with insights & ability, as well as a manageable set of tools, for online marketing and sales. Not to mention the implications for back office...

"Managing tourism is like herding cats", somebody said... Here´s the tools and methods to get the ducks in a row. It covers:

• Step-by-step marketing plans
• Cooperation models
• Cross-promoting tools
• Tourism Website Reviews
• Tourism search engine optimization
• Tourism sales supporting online systems

You´ll get the insights and ability to effectively promote your tourism enterprise or support tourism operators in your region. Contact us for a meeting.